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Client Guzo Ride
Duration 4 Months
Date 2023

Guzo Ride

UI/UX Ride-Hailing

A deep dive into the UI/UX design process for Guzo Ride, a ride-hailing app in Ethiopia. Focuses on frictionless booking with clear status states and advanced route clarity.

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Guzo ride case study Guzo ride screen 01 Guzo ride screen 02 Guzo ride screen 03 Guzo ride home screen Guzo ride select available car Guzo ride available car list Guzo ride screen Guzo ride screen Guzo ride screen Guzo ride screen Guzo ride screen Guzo ride screen
About the project

Streamlining Ride-Hailing for Seamless Urban Mobility

Guzo Ride is a comprehensive mobility platform that connects passengers with drivers through a frictionless booking experience, complete with real-time tracking, estimated times of arrival, and driver assignments.

The goal was to build a confident, location-first interface that successfully handles complex application states—such as surge pricing and map routing—without ever overwhelming the daily commuter.

The challenges

Managing edge-cases and visual density in a mapping platform

Ride-hailing applications inherently suffer from information overload. The core challenge was exposing necessary driver ETA, surge pricing, and alternative vehicle classes to the user, while keeping the main booking screen feeling instantly comprehensible.

The outcome

A location-first flow that strips away booking friction

The resulting concept is a confident, highly responsive ride-hailing flow that safely handles complex urban mobility edge cases, immediately communicating status to daily commuters through universally clear UI patterns.